Provide Extra Value to Your Clients as an SEO Reseller
12/08/09
Many smaller web design companies are adding to their service portfolios by becoming SEO (search engine optimization) resellers. Essentially, what they are doing as SEO resellers is reselling SEO services under their own brand. The web design firm enters into an SEO reseller arrangement with the larger services provider in order to add search engine optimization to its list of available services without having to purchase the technology or staff its own SEO department.
An SEO reseller arrangement helps both parties. Additional income is generated for the larger SEO services company through an ongoing relationship with the smaller firm that encompasses both initial service setup and regular technical support. The web designer attracts more clients by offering a broader range of services under its own brand name. The SEO services company remains a silent partner. All invoicing and communications are issued under the name of the web designer; even technical support is anonymously provided by the SEO services company through a direct communications link between the web designer and the SEO company.
Web designers are not the only companies that thrive on the SEO reseller arrangement. Public relations and marketing firms and ad agencies can attract new clients and support current clients better by becoming SEO resellers. Consider how keywords strategically placed in press releases and newsletters can ensure optimal search engine ranking for clients.
With all this discussion of the benefits of an SEO reseller arrangement, a brief reminder of just what SEO services offer is in order. Simply put, an SEO services company analyzes potential descriptive keywords for a product and website and writes text including those keywords, plus web links, that will bring its client an optimal search engine ranking and the most possible traffic to its site. An SEO company also supplies the client with ongoing results analysis and reporting that monitors the success of its services.
As more businesses turn to the Internet to tap into the rapidly expanding online shopping market, they will need to develop strategies to help them stand out from the ever growing Internet marketing crowd. SEO services will do the trick. It is no wonder that the smaller web design firms want to compete with the larger SEO services companies and grow their businesses by becoming SEO resellers.
More articles